Documentary exploring the rise of extreme online masculinities and reflecting Movember’s thought leadership
Client
Industry
Branded documentary for Movember
The Brief
Use documentary film making to explain Movember and The Good Side’s insight on how online communities shape young men’s mental health and behaviour.
Our Approach
High impact report and documentary to influence government digital policy and brand engagement with young men.
The Impact
- Established Movember as thought leaders on the manosphere
- Kick-started/accelerated multiple new conversations with Government, philanthropic funds and global brands
- PR coverage across global publications
