Telling the story of ten years of impact to drive donations for a global legal charity

Client
Industry
Background Image
Documentary style promo film for The Human Dignity Trust
The Brief

The Human Dignity Trust - long time collaborators with The Good Side, needed a film that would mark the charity’s ten year anniversary, by celebrating their incredible achievements and acknowledging the global challenges. 

Our Approach

We interviewed the charity’s founder, Tim Otty QC, and discovered the really fascinating story of how he was inspired to take on the criminalisation of homsexuality.  Through his personal story, we were able to invite the audience into his shock at discovering the extent of the challenge, and then into both the history of the laws and the inspiring first ten years of the organisation’s impact through litigation.

The Impact
  • More than 20k organic views across the charity’s platforms
  • The promo film was the key campaign asset for the charity’s #DoubleYourPride strategy, which became their most successful, raising over £60,000.
  • The film is used for onboarding, inspiring, and motivating new staff. 

‘Congratulations to the Human Dignity Trust and all its partners across the world for the great strides taken to end criminalisation of people by reference to their sexual orientation. This excellent short film captures some of the successes to date and the work still to come.’ – Tim Otty, HDT Founder