Digital campaign telling stories of remembrance through celebration
Client
Industry
Celebration Day Campaign
The Brief
Launch a new national day to encourage public remembrance through celebration, informed by ethnographic research into attitudes to death.
Our Approach
Powered by insight and strategic guidance from a 8 main films and 102 social edits, leading a multi-agency campaign across social, OOH, and PR. The films told real stories of transforming grief into purpose, making death more approachable.
The Impact
- 13.7M cross-platform impressions
- 500k TikTok views
- 40k event page visits
- National PR coverage across print, online, and broadcast
- Established an annual awareness day
